Since 2013, Elitewheels has focused on the design and production of lightweight carbon fiber bicycle wheels.

Elitewheels manufactures their wheels in-house, and have no need to outsource production. Because of this, they have more control over production and quality control. This allows them to adapt very quickly to an ever-changing market and better provide to the needs of their customers. Elitewheels' goal is to change the way you think about carbon bike wheels by delivering premium products at radically fair prices.